Pricing
Where your HVAC money actually goes (and how to keep more of it)
8/15/20256 min read· HVAC Pricing Direct
The HVAC industry's pricing model is uniquely opaque. Let's break down a typical $14,000 retail install.
The line items
- Equipment (wholesale): $4,200
- Equipment markup: $5,300
- Labor + permits: $2,500
- Sales commission: $1,200
- Overhead, marketing: $800
What we do differently
We sell you the equipment at wholesale ($4,200) and connect you with a vetted installer who charges fair install labor ($2,500). Total: about $6,800 instead of $14,000. Same equipment. Same warranty. Same install quality.