We built HVAC Pricing Direct because HVAC pricing was broken.

After getting four wildly different quotes for a new heat pump — ranging from $11,000 to $24,000 for essentially the same unit — we realized homeowners had no way to see what the equipment actually cost. So we built the supplier-first model.

The model

We're the equipment supplier. We carry every major HVAC brand at true wholesale and sell direct to homeowners. We also vet and partner with the best local installers in Southern California to handle the install — clean, code-compliant, fully warrantied.

The result

Homeowners save 30–50% versus traditional bundled HVAC pricing. Installers get pre-qualified leads and focus on what they do best. Everyone wins. Except the middlemen.